Communications and Marketing Coordinator

 Position Location

Washington, D.C.  

 Travel

Occasional travel is required  

Status

Contractual Positions  

Summary

The National Black Caucus of State Legislators (NBCSL) is an organization of over 700 state legislative members dedicated to improving the quality of life for African Americans and other disadvantaged individuals by taking appropriate legislative and administrative actions.

 
MAJOR DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include the following.  Other duties may be assigned as needed.

Required:

Communications and Marketing

  • Develop and directs strategic aspects of internal and external communications to align messaging while increasing visibility to effectively position the organization.
  • Recognize the target audience and formulates communications with regard to them.
  • Recommend and execute a marketing plan (including advertising activities) for service projects, advocacy awareness, special events, meetings and campaigns.
  • Serve as point of contact for media relations, develops press releases and coordinates media/press activities.
  • Serve as point of contact for creative agencies and provides creative direction on the production of print and digital collateral.
  • Coordinate interviews with media involving the leadership of the organization.
  • Assist with proofreading and editing all communication articles, as needed.
  • Formulate write-ups to be used in presentations.
  • Assist in implementing communications and marketing initiatives and disseminates information to areas and chapters.
  • Assist staff in writing and/or editing materials, documents and publications, as needed.

General Characteristics

  • Provide communication (email blasts, faxes, letters, memos) to Corporate Round Table, Labor Round Table and NBCSL members.
  • Update website material with articles; provide web scan to ensure that information on website is consistently up to date.
  • Conduct environmental scan of website and provide a 1-2 page report of findings on the website with suggested updates, outdated segments, errors, dead links and changes.
  • Prepare and disseminate press releases.
  • Maintain database.
  • Develop press releases, public statements and briefing packets.
  • Develop and maintain a press list to be used when sending out press releases.
  • Coordinate and develop relationships with members of the press.
  • Develop content for meeting packets when needed and prepare meeting packet.
  • Develop content and manage production of promotional products, including brochures, directories, Web pages, e-mail, newsletters, etc.
  • Provide exhibition and advertising sales and service – including market exhibit and advertising opportunities to potential customers other than CRT members, manage the selection of the show decorator, function as the on-site Exhibits Manager, manage corporate sponsorship as requested by the Executive Director.
  • Provide strategy, development, consulting and execution to bring all aspects of social media and traditional marketing efforts into alignment with unified goals and purpose.
 

Qualifications

Skills/Abilities/Competencies

Must possess the required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required:

  • Excellent communication skills
  • Excellent writing skills.
  • A basic knowledge about publicity campaigns and other communication activities.
  • Ability to tap into the pulse of target audiences in order to customize content and make it more effective.
  • Excellent analytical and observation skills.
  • A strong grasp on grammar, proactive writing, and fluency in English.
  • An excellent eye for detail in order to spot mistakes in written drafts.
  • Must be alert and quick to grasp the requirements of the information to be written.
  • Excellent interpersonal and communications skills.
  • Proven working experience in social media or related fields.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, and SEO

Education

Bachelor’s degree in communications, journalism, business administration, marketing or related field; English/literature or related field; or the equivalent in a combination of education and related experience.

Experience

Five (5) years of experience in public relations, media relations and/or communications.

Computer Skills

Advanced proficiency in Microsoft applications including Word, Excel, and PowerPoint.  Working knowledge of MS database system is preferred.

Physical Requirements

  • Occasional lifting of objects up to 10 lbs.
  • Subject to standing, walking, sitting, bending, reaching, kneeling, pushing and pulling.
  • Work is performed in a standard office environment.

Other Requirements

Requires evening and weekend work schedules.

Criminal Background Check

Pre-employment criminal background check may be required. However, a criminal record does not automatically disqualify an applicant or employee.
 

Nondiscrimination:

It is the continuing policy of the NBCSL to take affirmative action to assure equal opportunity for all current and prospective employees without regard to race, color, national origin, ancestry, age, gender, gender identity or expression, sexual orientation, personal appearance, marital status, familial status, family responsibility, pregnancy or other pregnancy-related conditions, childbirth, disability, military/veteran status, citizenship status, religion or political affiliation, past convictions or incarceration, prior psychiatric treatment, or any other status protected by federal or state law, local ordinance or Executive Orders. The NBCSL is an Equal Opportunity Employer.

 

Applicaiton Requirement:

  • A resume and cover letter is required for all applications.  Your cover letter should explain your reasons for wanting to work for NBCSL, give an example of your demonstrated success in a similar position and provide a description of how this position fits into your long-term career goals.

 

To Apply:

Resume, cover letter, writing sample and salary requirements should be sent to NBCSL by APRIL 4, 2016

 

Email:

(preferred method)

 

Mail:

National Black Caucus of State Legislators
Attn:  Human Resources
444 N. Capitol Street, N.W., Suite 622
Washington, DC  20001

 

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